The dumbing down of the MSM continues apace

Having a quick break from writing presentations I had a look at the beeb's news pages to see if anything new had happened and was appalled by this headline :

The 'tapas seven'
The central witnesses in the Madeleine McCann case ..

FFS, this is not some story created for sub editors to have a bit of fun trying to see who can come up with most eye catching pun, its a real story about about a missing girl and distraught parents.

Is there no story that the MSM can't reduce to the banal? Are we all so dumb now that we can't read serious news without some weak pun to attract us?

It wouldn't be so bad, although still unacceptable, if it was some commercial organisation needing click through to generate revenues.